In 2023 Sportmax was contracted by Carmarthenshire Council to supply its four swimming pools with retail swim and sports stock.

We always give the customer the option to bespoke brand their store and Carmarthenshire took this option to the next level with a full scale wall brand on Carmarthen Leisure Centre’s retail wall and even added in a double sided gondola to create an ultra professional retail zone.

We’ve fully stocked the stores with a range of Speedo’s best swimming goggles, accessories and swimwear plus some extra dryside retail stock for the gym users.