Vivacity the operators of Peterbourgh Culture & Leisure launched a new swimwear zone at their Premier Fitness centre at the end of August. Featuring the latest designs of Speedo swimwear, Sportmax have provided a new retail display with pink accent wall which now sells a wide range of swim shorts, jammers, towels, bags, swimsuits and floats in addition to other products. Sportmax has been helping Vivacity to deliver profitable retailing in Peterborough since March 2015. The new display has already proven popular with customers, with sales up since its launch at the end of August!