Sport Aberdeen

Location: Aberdeenshire, Scotland

No of centres: 12 (Beach Leisure Centre, Bucksburn Swimming Pool and Tullos Swimming Pool)

Sportmax client since: 2015

Services: Bespoke retail displays across all 12 centres offering full range of wet and dry products.

Key fact: In addition to our retail displays, Sportmax has supported Sport Aberdeen to improve its overall merchandising approach and we have helped them to develop a new stock control and auditing system.

“Sport Aberdeen has enjoyed a close partnership with Sportmax which has helped to develop a strong retail edge to our goods for resale offer. Through this partnership, Sportmax have comprehensively improved our displays and our approach to merchandising across all our venues. This has paid significant dividends in terms of increased revenue, profitability and brand identity through bespoke Sport Aberdeen branded displays.

Sportmax is however more than just a supplier of products; they help with the whole retail process. This includes on-going staff training and promotional activity and they have helped to enhance our own internal stock control processes and auditing systems.

They truly have a “no quibble” policy, are quick and efficient in responding and have effectively supported our business with a sales model that is attractive to operators.”

David Selkirk
Group Operations Manager, Sport Aberdeen